The Surprising History of Valentine’s Day
Valentine’s Day, which traces its origins to ancient Rome’s Lupercalia festival, has evolved far from its pagan roots. Initially, a fertility festival, it eventually became associated with the martyrdom of St. Valentine in 270 A.D., who defied Emperor Claudius II’s ban on marriages by performing marriages in secret. Today, Valentine’s Day is celebrated with gifts and romantic gestures, but its historical foundations remain a fascinating blend of both love and rebellion.
Valentine’s Day Today
Recent consumer spending statistics reveal that Valentine’s Day continues to be a major economic event. According to the National Retail Federation’s 2024 survey, U.S. consumers are expected to spend $26 billion on Valentine’s Day gifts and celebrations, with a projected $2 billion increase from 2023.
The average person celebrating in 2024 plans to spend $196.31, a notable rise from $175.41 in 2023. Men typically spend more than women, with an average expenditure of $251.19 versus $147.61. Candy, flowers, and jewelry remain top gift choices, with consumers expected to spend over $4 billion on jewelry alone. In past years, men have spent roughly $2 billion on flowers and $5.6 billion on candy in total for Valentine’s Day.
An increasing number of pet owners are also joining the celebration, with 28% planning to buy gifts for their pets. According to the latest data from the World Animal Foundation <link to: https://worldanimalfoundation.org/advocate/pet-spending-statistics/> Americans spend $2.14 billion on their pets on Valentine’s day.
Moreover, the rise of online shopping continues, with 35% of people preferring to buy their Valentine’s Day gifts via online platforms, up from previous years.
Where to buy Jewelry for Valentine’s Day?
If you’re looking to buy jewelry for a loved one, shop Adina by Empire Jewelers’ collection of estate and vintage jewelry, available at true wholesale prices. Shop online today and enjoy our vast selection of fine estate and vintage jewelry, plus watches, diamonds, gold, sterling silver, coins and more. If you have any questions, please don’t hesitate to contact us.
Source: Valentine’s Day Facts: Gifts, History, and Love Science